PHYTOMER•BEAUTY FROM THE SEA

BRAND INTRODUCTION:

For 50 years, PHYTOMER has been transforming the sea into skincare to effectively reveal women and men’s beauty: a natural, authentic, vibrant beauty. Made in France near the gentle bay of Saint-Malo, PHYTOMER combines nature, science and environmental excellence to ensure the highest standards of care for our skin and the ocean’s biodiversity.

This is a selection of recent print and digital work I’ve designed at PHYTOMER USA’s Salt Lake City headquarters for its corporate, spa partner and end consumer needs.

CREATING A CONNECTION

Social Media Engagement

To establish unique connections to beauty lovers of all ages who are looking for specific solutions to their skincare needs, our social media stories and posts are designed around PHYTOMER’s most popular face and body care collections. Each story outlines the best-selling products in a particular collection and introduces viewers to the products’ qualities such as texture, ingredients, recommended use, and beauty results.

View a selection of current Instagram stories below.

BUILDING PARTNERSHIPS

PHYTOMER Partner Support

This piece presents PHYTOMER’S unparalleled resources and programs that have given us a dependable reputation in the spa industry. Featuring images from the PHYTOMER Spa Étoile in Paris, the design combines the elegant aesthetic of the brand with PHYTOMER’s dedication to our invaluable spa partners.

STATIC TO RESPONSIVE

E-Commerce Website Redesign & Update

In addition to our e-commerce site phytomerusa.com, PHYTOMER provides a secondary shopping avenue for end consumers by way of lespausa.com where three additional brands in the PHYTOMER Group can be purchased. These brands include Fleur’s, Vie Collection, and Phytocéane USA, whose visual and branding contents also fall under my design purview. Until recently, Lespausa.com’s website foundation was not compatible with responsive web design and difficult to use on any device other than a desktop computer. The user interface was also extremely outdated and lacked a presentation to instill consumer confidence in the company’s reliability. After implementing an upgrade to ensure responsive compatibility, refreshing the logo colors, and redesigning each page with clean simplicity, the site now communicates a more polished and professional aesthetic for a positive consumer experience.

DEFINING A MOMENT

Business Cards

Embossed, metallic accents have been a staple of PHYTOMER’s branding and continue to enhance its story of elegance and beauty. With simplicity at heart, PHYTOMER’s business cards focus on the logo’s reflective foil as it shifts from a bright sea-blue to a deep navy, reminiscent of swelling, ocean waves to mark a moment that speaks to PHYTOMER’s marine essence.

PROVIDING THE PREMIER

PHYTOMER Price List Brochure

With a wide range of retail and professional products, PHYTOMER’s annual price list is designed for spa professionals to quickly locate the products they need for the treatment room and the corresponding retail links. Each year, new cutting-edge products can be found in PHYTOMER’s pricelist with beautiful visuals that not only communicate the sensorial experience of the product, but also the powerful marine ingredients blended into their natural and organic formulas.

TAILORING AN EXPERIENCE

Personalized Skin Care Regimens

To show the immersive and rejuvenating results of PHYTOMER’s highly effective products, I help craft a customized experience for prospective clients. A personalized letter introduces PHYTOMER to the prospect and reveals the chosen regimen befitting their specified sincare needs. Simple instructions explain how to use the products with added details about the products’ effectiveness and characteristics. Finalized on shimmer paper, the subtle, metallic glow brings to life the golden spa visual and supports the products’ vibrancy.

MEET THE PRESS

Press Send Outs

Sending new product launches to beauty editors and bloggers presents a fun opportunity to design and assemble press send-outs featuring PHYTOMER’s latest creations. New product send outs enclose extended scientific literature about the products and their active, innovative ingredients with clinical scoring and satisfaction results. Accompanying this, a personalized letter and press release is included to each editor alongside samples that will compliment the effects of the featured product.

STATING & INFORMING

Tradeshow Materials

Announcing PHYTOEMR’s newest innovations is a must at tradeshows such as Live Love Spa and the International Spa Association iSPA. Presenting iconic visuals to entice viewers and supplying targeted information on product results is one of PHYTOMER’s key strategies.

TAKING CARE

PHYTOMER Healthful Practice Guidelines and Supporting Marketing Materials

As part of our dedicated partner support, we quickly responded to the COVID-19 shutdown and restrictions by creating a guideline, Healthful Practices in Re-Opening the Spa, to assist our spa partners to better equip themselves and their employees during a changing spa world. Designing a PHYTOMER seal was key to branding this STAY SAFE BE WELL initiative and all its supporting materials. As outlined in the guide, generic signage was made for all spa partners to utilize in their retail spaces and treatment rooms including floor decals for social distancing and social media images to solidify confidence for end consumers.

STAYING IN TOUCH

Email Marketing: See 50th Anniversary Message Above

With ongoing updates specific to PHYTOMER’s spa clients versus our end consumers, email marketing is an absolute for keeping each of our targeted audiences in the know about new products, resources, upcoming events and limited-time offers. Each message’s design is tailored for its purpose and recipient to leave a meaningful impression.